Polaris® Celebrates 50 Years of Pool Cleaning Innovation

San Diego, CA – February 28, 2023 – Polaris, the leading brand in automatic pool cleaning, is celebrating its 50th anniversary. For half a century, Polaris has been at the forefront of pool cleaning innovation, helping to make pool ownership easier and more enjoyable for millions of people around the world.

A division of Fluidra®, which is credited with inventing the first automatic pool cleaner, Polaris introduced the pressure-side cleaner to the market in 1973, changing the way people care for their pools forever. Since then, Polaris has continued to pioneer advancements in pool cleaning technology— developing smarter, and more efficient solutions that deliver more effective and efficient cleaning in every category—robotic, suction and of course, pressure.

As the most trusted brand in the business, Polaris has been synonymous with advanced engineering that revolutionizes the way that people clean their pools. Among its most recent groundbreaking innovations are those developed for their robotic pool cleaner lineup. Some of these technologies include remote-operated cleaners, app-enabled control, and a SMART Cycle cleaning mode that allows the cleaner to optimize its patterns uniquely to a pool’s shape, size and surface material. The company’s top-of-the-line cleaners have been praised by homeowners and professional pool technicians alike for their superior performance and reliability.

Last year, the iconic brand launched its first commercial robotic cleaner line, the VORTRAX series, designed with cutting-edge cleaning capabilities to cater to the high-demands of high-use pools.

“We’re proud of the role that Polaris has played in advancing pool cleaning technology over the past 50 years,” said Skye Svenningsen, director of product marketing for automatic pool cleaners. “Our commitment to innovation has enabled us to bring new solutions to market that make pool maintenance more efficient, convenient and accessible, while also providing customers with the highest levels of performance possible. We are looking forward to continuing that journey with more ground-breaking products over the next 50 years.”

Today, Polaris offers a comprehensive lineup of products in the robotic, suction and pressure categories. From the flagship Polaris Vac-Sweep® 280 pressure-side cleaner to the advanced Polaris ALPHA iQ+ robotic cleaner, Polaris has the ideal automatic pool cleaner for every pool and every pool owner.

About Fluidra

Fluidra is a publicly listed company focused on developing innovative products, services and IoT solutions for the residential and commercial pool markets, globally. The company operates in over 45 countries and owns a portfolio of some of the industry’s most recognized and trusted brands, including Jandy®, Polaris®, Zodiac®, CMP®, Taylor Water Technologies and S.R.Smith. To learn more about Fluidra, visit FluidraUSA.com or call 800-822-7933.


Media contact:

Jacqueline Edelman